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Case Study • E-commerce & Retail

Scaling Festive Sales by 340% via Automated WhatsApp Messaging

How an omnichannel fashion brand replaced low-performing email blasts with targeted WhatsApp broadcasts and 15-minute abandoned cart recovery triggers.

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Key Campaign Performance Summary

Client Industry: Retail & E-commerce Apparel
Campaign Objective: Abandoned Cart Recovery & Festive Flash Sales
Results: 97.8% Open Rate, 35.4% Cart Recovery Rate, ₹42.8 Lakhs Net Revenue Generated, 4.2x ROAS compared to SMS.

340%

Overall Revenue Lift

97.8%

Verified Open Rate

35.4%

Cart Recovery Rate

4.2x

ROAS vs Traditional SMS

The Challenge

With traditional email marketing open rates dropping below 18% and SMS messages suffering from heavy spam filtering, the client was losing thousands of high-intent shoppers who abandoned checkout carts during peak sales periods.

The WhatsApp Solution

Our team implemented a fully managed WhatsApp marketing setup using official Meta API infrastructure:

  • 15-Minute Abandoned Cart Triggers: Personalized WhatsApp messages sent automatically 15 minutes after cart abandonment with images of items left in the cart and a 1-click checkout button.
  • Segmented VIP Broadcasts: Exclusive festive presale access broadcast to high-value buyers with interactive quick-reply buttons.
  • Order Tracking & Delivery Updates: Real-time WhatsApp notifications for shipment dispatch and delivery.

Winning WhatsApp Template Used

TEMPLATE COPY Cart Recovery
Hey {{1}}! 👋 You left your favorite festive items in your cart. Items: {{2}} Claim an extra 10% OFF if you complete your order in the next 2 hours! Use code: FESTIVE10 at checkout. 👇 Tap below to complete order:
CTA Button: [Complete Purchase Now]

Results & Business Impact

Over a 30-day campaign period, the brand sent 85,000 campaign messages resulting in 30,090 clicks, recovering 3,120 abandoned orders, and delivering ₹42,80,000 in direct revenue with an infrastructure spend under ₹1.2 Lakhs.

Campaign Questions

Case Study FAQ

By triggering personalized WhatsApp messages within 15 minutes of cart abandonment containing direct checkout links and quick-reply discount buttons.
The campaign achieved a 97.8% open rate and a 48.2% click-through rate across 85,000 opt-in subscribers.
Yes, all promotional broadcasts utilized Meta-approved marketing templates with explicit recipient opt-in consent and instant STOP opt-out keywords.
Full account setup, green tick verification, and Shopify API integration were completed within 48 hours by our managed campaign team.
Yes. Managed WhatsApp marketing services integrate seamlessly with Shopify, WooCommerce, Magento, and custom webhooks.

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